About Us

We are volunteers committed to helping our local businesses at a time of unprecedented turmoil. We are asking YOU to join us in making a positive difference during the global pandemic.

New Rochelle United For Business is a group of residents who are inspired to action by so many in our medical and healthcare industry, in our companies, and in our local government. They are responding to risk and fear with courage and smart action. We are inspired by our neighbors who are creating ways to help each other every day.

But another area at risk is our local economy. Thousands of people who work in New Rochelle are in financial peril. Locally-owned small businesses need help ASAP.  

My name is Brad Brown and I live in New Rochelle, New York. I have a background of building financial and risk management software for top-tier banks for two decades. With the help of others, I founded this organization to unleash the purchasing power of our city residents by reducing uncertainty and inefficiency. Supporting local businesses in these challenging times requires  a custom approach and special attention to the current concerns of customers and supporters.

We help people buy gift cards from local businesses. These electronic gift cards can be for personal use or be given to others. 

We also enable visitors to donate money  to  businesses for employee salary and other expenses, and in some cases , to help them with their community programs: Several of them are helping essential workers and the less fortunate (for example, food deliveries to hospitals and charities).

We also make it easy for visitors to volunteer their time to writing online reviews about their favorite businesses. See the boxes to the right and below.

We are operating as a Limited Liability Company until the 501c3 non-profit application process completes.

gift card sales

Many businesses and organizations had the good idea of selling gift cards during the pandemic. Learning from these efforts, we optimize the sale of gift cards. Based on surveys of hundreds of people and from talking to dozens of business owners, we focus the website on what a buyer really needs to transact. See our home page for a sneak preview.

social media support

In addition to financial support, concerned residents want to volunteer their time to help. We lay out a clear efficient process to improve the online presence of local businesses. Online reviews, ‘likes’, and other customer-driven promotional activities will make a tangible difference to many businesses that are having to rapidly develop online revenue channels. Anyone can do these steps for any business. This site shows you how and we make the process efficient.


After we gain momentum on gift card sales and social media support, we plan to introduce a new risk management solution to increase gift card sales significantly. Click below and we will send you a short video on how this solution will work. 

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